As reported in the New York Times (Dec 19, 2007) the insurance industry is planning new measures to enable more individuals to obtain health insurance coverage, including those with health problems.

The number of uninsured Americans has risen from 39.8 Million in 2000 to over 47 Million in 2006 (U.S. Census Bureau, Income, Poverty, and Health Insurance Coverage in the United States). This number continues to rise as costs for employers to provide group insurance are becoming prohibitive for small and medium sized companies.

 "The individual market is recognizing that we need to improve the way we do business today," said Don Hamm, the chief executive of Assurant Health, who was among the executives who drafted the current proposals.

Fortunately, Health Benefits Direct has also recognized this need. The Florida based company has helped tens of thousands of Americans to obtain health insurance, working with major medical insurance carriers such as Assurant, Aetna, Humana and United Healthcare. Using industry leading technology coupled with one-on-one personal service, their licensed agents are able to identify the right plan and the right carrier at the right price for every customer's own unique situation.

As the folks at Health Benefits Direct like to say, it's the BetterWay™ to shop for health insurance.